What did it all mean?
Monday, April 30, 2012 at 08:10PM What did 'building healthy communities' mean for the YMCAWO in 2011?
Well, it meant a lot of things.
And last week, we hosted more than 140 members, donors and community partners at our AGM to talk about it.
Here's the recap:
In 2011, we served more.
- Over 100,000 participants in 69 locations across London, Woodstock, St. Thomas, Strathroy and surrounding counties to be exact.
- Our Health, Fitness and Recreation served 69,294 people compared to 44,718 during 2010 and was able to provide a significant component of our community with the opportunity to live healthy lifestyles.
In 2011, we had high scores.
- Along with increased participation, the YMCA was encouraged to see quality scores around service, cleanliness and programs. Scores continue to climb to be among the best in Canada.
- While attendance was flat at Camp Queen Elizabeth (CQE), quality continued to be at high levels. In fact, CQE continues to have the highest overall satisfaction among residential camps in the country.
In 2011, we grew.
- The Middlesex Wellness Centre opened in Komoka in October. Feedback from the municipality and community members has been terrific and membership levels are higher than expected.
In 2011, we faced challenges.
- We saw a continuing trend of lower participation in Day Camp.
- The average occupancy in Child Care dropped, ending the year at 84% occupancy below our benchmark of 90%. This is a result of full day kindergarten taking four and five year olds out of the child care delivery system. The YMCA will deliver licensed before and after school programs for the Thames Valley District School Board at eight additional schools using the YMCA child care curriculum (Playing to Learn).
In 2011, we focused on youth.
- 8,284 students attended the YMCA Children’s Safety Village. This new social event with TD Bank Group as the title sponsor raised almost $10,000 in support of the YMCA Children’s Safety Village.
- 2,044 youth participated in our Youth Gambling Program, an educational program designed to reduce the harm associated with youth gambling. 85 young adults received training through our Federal Public Sector Youth Internship Program.
In 2011, literacy remained important.
- The YMCA provided English training to 688 adult newcomers to Canada at our four LINC (Language Instruction for Newcomers to Canada) Centres and to 82 youth newcomers.
- The number of children served in our Community School Programs, a program based in 13 schools that focuses on literacy, rose by 11% to 5,175.
In 2011, we made new friends.
- A management agreement was signed with the YMCA of Windsor and Essex County. With the use of the YMCA of Western Ontario’s adminstrative offices, the Windsor YMCA is on a more stable financial footing and is looking forward to renewal and opportunities to serve more of the community.
- The YMCA is very pleased to have the new home of Wellspring located at its Centre Branch and to provide adminstrative and management services to this important organization. Wellspring provides services to cancer patients and their families and is reliant on donations to continue its operations.
In 2011, we reached goals.
- As a charity, the YMCA remains profoundly grateful to our donors and the many individuals and organizations that support our work. The capital campaigns in Woodstock and St. Thomas are near completion with Woodstock reaching 84% of the $1 million target and St. Thomas close to its goal of $900,000.
- The Women of Excellence Gala was highly successful with the Bank of Montreal as the first title sponsor. Proceeds from the event totalled $145,000.
- The Y Fore Kids Golf Tournament raised $230,000, surpassing the goal of establishing a $1 million endowment. This endowment will fund children and youth to attend YMCA camps and participate in our health fitness and recreation programs.
- The Annual YMCA Strong Kids Campaign surpassed its goal and raised $260,000.
- The Green Lane Fund accepted our 2010 proposal to fund $100,000 for the St. Thomas Strong Kids Campaign over 5 years.
- The United Way of London and Middlesex allocated $230,000 in support of our ongoing literacy based Community School Program. The United Way of Oxford allocated $56,000 in their continued support of the Woodstock branch and our YMCA Strong Kids subsidy. The United Way of Elgin allocated $34,750 in support of Strong Kids and the launch of Community School Programs.
In 2011, we were happy.
- The YMCA continues to be a great place to work. Over 92% of our staff said they were satisfied with their work, and 85% of staff contributed to our YMCA Strong Kids Campaign.
In 2011, we were internationally involved.
- Our international involvement with YMCAs in Chile continued. In addition to a visit to four YMCAs in Chile, two of our staff were selected to work with youth programs in a two month placement at the YMCA of Iquique (in northern Chile); Young staff or volunteers from the YMCA of Iquique will join us this summer to help with our youth programs.
In 2011, we refreshed.
- We have a new look, including the Y logo with rounded edges, our typeface, and our colour palette. Our refreshed brand is meant to demonstrate our focus on the development of youth and children. As a part of this work, all staff have been asked to participate in a process to identify what we can say and do, on a daily basis, to help improve the understanding and experience of our child care parents, members, campers, donors and participants.
Interested in learning more? Read the YMCA of Western Ontario 2011 Annual Report here.
So what does all of this mean for you, for us, for 2012, and beyond?
It means building healthy communities.
~Shaun Elliott, YMCA of Western Ontario, CEO

